Our consultants survey and interview campus stakeholders, analyze your market and measure your current state and position in the market. institutions. This report defines, describes, segments, and forecasts the Higher education market along with the current trends and future estimations influencing the market growth from 2021 to 2030. interested in a planning study and need to reach your core constituents, This methodology is most successful when the web site is advertised to the targeted respondents by a personalized invitation (usually email). Then, the institution must execute campaigns that: Attract the right leads or, in an enrollment marketing context, students who might be a good fit for the school. Higher Education Marketing Research Services. insight as to how your institution is positioned against competitors on During a conversation like this, the interviewee comes to trust the interviewer and is inclined to express what he or she actually thinks about the topic under investigation. Global Market Likely to be Driven by Advancements in Technology and Changing Student and Industry Expectations In some cases, the validity of data is open to question because of its source or the methodology used during compilation. architects and planners to bring the combination of experience and perceptions. Gain insights and develop an action plan for structuring institutional and unit operations based on your market and organizational strengths. educational services, Capacity of the current and emerging job market to meet the needs of within the study area, How the market views your current and planned programs, Attributes that prospects use when selecting a provider of Our experts will discover what stopped your prospective students from enrolling and caused existing students to leave before completing the program. Market research for higher education allows you to make strong decisions that show your college or university is a thought leader who already knows your students. Higher Education R&D Increase of 3.3% in FY 2020 Is the Lowest since FY 2015 InfoBriefs | NSF 22-312 | December 27, 2021 Universities Report 5.7% Growth in R&D Spending in FY 2019, Reaching $84 Billion InfoBriefs | NSF 21-313 | January 29, 2021 See all [+] See more in Higher Education Research and Development (HERD) Special Reports Deploy strategies and resources that cultivate awareness, affinity, and reputation for your institution with your marketing plan as a guide. Focus Groups. Higher education is third-level. Forward Analytics often teams with Who are the major players operating in the market? in Customer Satisfaction, B2B Market Research, Political Research, Health Care/Pharma Marketing Consultants, Healthcare/Pharma Research, New Product Development, Consumer Research, Brand/Image Research, Higher Education Marketing Consultants. But market research, in higher education, is important to get right. position in the marketplace and by eliminating weaknesses and building both primary & secondary research methodologies. At the most recent Annual Conference on Marketing and Branding sponsored by the Council for the Advancement and Support of Education (CASE), a portion of the first day was focused on research and data, and it was a theme throughout the conference's presentations and discussions. Gain the insights and data that helps schools increase enrollments by identifying effective programs, schedules, services, marketing and messaging. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. The global higher education market size is likely to attain over USD 63.5 billion by the year 2028. Share this article. The global higher education is slowly showing growth in GDP. The growth momentum and compound annual growth rate (CAGR) is expected 13.84% in the forecast period of 2021-2025. institutions and their research endeavors. Higher Education. communicate a unique message to an expanding marketplace. [180 Pages Report] The Global Higher Education Market is predicted to reach at a high CAGR during the forecast period (2022-2029). Copyright 2022 EducationDynamics. recreation centers, research and technology facilities. graduating students. The entire higher education market has been sub-categorized into component, deployment and vertical. Program and Portfolio Evaluation Program Viability Assessor From single to multiple offerings, our objective Program Viability Assessor is powered by a robust methodology to better measure the market potential for any type of degree or certificate program. meeting the educational needs of current and potential students, Determine if the local community has adequate access to affordable education institution through measurement and understanding of its Reports provide data on market share, segmentation, size, and growth of the United States and global education markets. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The following intelligence topics can be uncovered by Secondary Research: Statistical data from the target countrys ministry of education will serve as the benchmark for the student statistics for study. Gain actionable insights based on direct feedback from current and prospective students. Explore the largest longitudinal study of higher education marketers in the industry with data on budgets, staffing, strategic priorities, and more. The Higher Education Market value is expected USD 36.7 billion by 2029. changing needs of constituent groups (i.e., sports facilities, distance awareness and student satisfaction studies, Customer Value Analysis RNL consultants and research staff have experience with a wide range of analytical tools, from factor analysis and decision trees to predictive modeling, to bring just the right level of expertise to your study. Higher Education Technology Market Size, Share & COVID-19 Impact Analysis, By Component (Hardware, Solutions, and Services), By Learning Mode (Offline Learning, and Online Learning), By End-user . learning centers, and modern gathering and recreation areas. Campuses throughout North America have turned to RNL to become more data-informed in their decision making. According to the European Commission, however, the curricula are not always up-to-date and not enough young population is able to attend universities. Request For Customization Request Free Brochure Request Free Sample Buy Now Description Table of Content NEW YORK, Feb. 9, 2022 /PRNewswire/ -- As per the findings of Zion Market Research study, U.S. Education industry garnered revenue of about US$ 1.1 trillion in 2020 and is set . . market research group that has substantial experience among higher We focus our primary and secondary research on the need, motivations, activity and intentions of current, recent and prospective students. We can also use telephone surveys after qualitative research (i.e., focus groups) to obtain larger scale quantitative data, to obtain needed information quickly, or to fine-tune an online survey to make sure the respondents understand all of the questions. The report also includes competitor and regional analysis, and contemporary advancements in the global market. the development of new campus facilities or deciding how to meet the Do Not Sell My Personal Information (CA and NV), EASILY IDENTIFY WHAT STUDENTS WANT & NEED, QUICKLY LAUNCH NEW PROGRAMS THAT ADD VALUE, CONFIDENTLY MAKE DECISIONS BASED ON THE EXPERIENCE OF REAL STUDENTS, CAPABLY ACT BASED ON INSIGHTS AND RECOMMENDATIONS FROM PRIMARY DATA. Educators are well aware of how important data is when districts are looking for ways to improve teaching strategies. We have found in our years of conducting market research that in-depth conversations held by experienced researchers with a relatively small number of practitioners can yield extremely useful information to inform more quantitative research that may be needed to confirm results with larger numbers of customers and prospects. They also have no stake in the outcome so they can as objective as the need to be to ensure valid results. student body, a campus planning project needs a design team with valuable context to all the elements of our education market research The global higher education market is anticipated to grow significantly over the forecast period. Led by Carol Aslanian, founder of Aslanian Market Research, our team of higher ed market research experts tracks the pulse of the market through primary and secondary research into national trends and industry changes. By Type of Learning Mode, By Hardware Device, By Software Solution, By Service Sector, By End-User and By Region. Never start from zero. Informed analysis is what brings value to data, transforming it into actionable information that can be used to answer a clients questions about their products, company, and the marketplace in which they operate. plan. The increasing number of student enrolments is expected to fuel the Higher Education Market at a global level. These can include: Online Focus Groups help clarify and test pre-conceived notions and findings; the form of this research allows flexibility to dive deeper into issues that come up during the conversation as the moderator tactfully guides the discussion. Focus groups are generally used to get the personal, in-depth opinions and interactions of a small group of targeted prospects. the attributes that drive positive image and perceptions of universities Our researchers are highly skilled in conducting these interviews, which can last up to an hour. As higher education marketers know, the campus tour is staggeringly effective. This can be ascribed to the increasing enrollments around the world. A second source of information is typically market experts in the relevant field of study who are familiar with the company or organization and its competitive products and can provide insight into the current market and where it is trending. Obtaining the Best Data Isnt Always Easy. In this year's higher education industry outlook, we explore four areas we consider important for higher education institutions today: cloud readiness, strategic risk . Internally, institutions must manage costs, while at the same time . Our consultative philosophy guides everything we do on behalf of our clients. Higher Education Market Report 2022-2025 analyses Key opportunity, business strategies, major trends and regional segments of industry with types, applications and geographical representations. The state universities segment has captured the maximum higher education technology market share. effects of Universities or Colleges on their communities, counties and Because it is expensive to conduct focus groups in different regions of the country, we often try to organize groups around meetings or conferences where prospects from all over the country are already attending. These statistics will also be used to project future demand. There can be no doubt that higher education is a Market Research Store published a latest report titled "Higher Education Market research report . We (Emerge Education) help you take control of your online presence through strategic higher education lead generation marketing tactics (click the icons below to learn more): Research is at the forefront of strategy; understanding the market and market dynamics is the base upon which we collaborate with you to face your institution's . Enrollment strategies meet students where they are. Higher Education Market Size (2021-2026) The global higher education market size was at $77.41 billion in 2020 and is anticipated to reach $114.69 billion by 2026, with a compound annual growth rate (CAGR) of 9.3% over the course of the predicted period. in-depth understanding of higher education marketing research and Education Our strategic marketing group will work with you What is the growth rate of the Market? states. Globally, enrollment in higher education has seen a growth path. In Europe, there are about 4,000 higher education institutions with over 17 million students and 1.5 million staff. Organizations compiling the data may have their own objectives (i.e., to prove a product works), in which case a specific districts objectives may not be met. Besides, the growing collaboration between institutions and enterprises is another factor driving the market growth for higher education. February 25, 2022. The Global Higher Education Market Report is a comprehensive and in-depth study on the size, share, growth, trends, demand and estimation with a focus on the latest development. Tuition increases also affect the competition between community colleges, colleges, and universities. figure 6 higher education market: research design 2.1.1 secondary data 2.1.2 primary data 2.1.2.1 breakup of primaries figure 7 breakup of primary interviews: by company type, designation, and region 2.1.2.2 key industry insights 2.2 data triangulation 2.3 market size estimation figure 8 higher education market: top-down and bottom-up approaches More importantly, primary research will be used to gain deeper insights on the educational system and market potential that are not captured by secondary sources. Forward Analytics establishes a customer dedication that will make the planning process flow smoothly and produce Academic Program Demand Analysis Program Audit Price Sensitivity Analysis College Market Share Analysis Alumni Outcomes and Loyalty Survey Higher Education Market to surpass USD 393.4 billion by 2032 from USD 40.33 billion in 2021 at a CAGR of 23.0% in the coming years, i.e., 2022-32. Our education market research services provide reliable and valid information and analysis about the education market its needs, perceptions, trends, and funding sources to help our clients achieve their business goals. For example, Forward The report provides key statistics on the market status with highlights on various important strategic such as mergers, acquisitions, partnership and other development. Higher Education Conferences in 2023 to Put on Your Radar, LinkedIn Messaging Product & Marketing Updates, InsightsEDU 2023 Speakers & Sessions Announced, 15200 Santa Fe Trail Dr Suite 200 Lenexa, KS 66219. We closely examine school operations and organizations to determine which administrative support functions, and . Global higher education market has emerged in past twenty years and has been . and qualitative in scope. Technavio has been monitoring the higher education market and it is poised to grow by USD 37.82 billion during 2020-2024, decelerating at a CAGR of over 12% during the forecast period. The global higher education market is expected to exhibit a CAGR of 20.37%. Why more than 100 UK universities choose to work with us Learn more about Strategic Enrollment Planning, 1025 Kirkwood Parkway SW Cedar Rapids, IA 52404 Phone: 319.362.7483 Toll-Free: 800.876.1117. incorporated into a community development plan. Besides, it is likely to project a CAGR of nearly 21% during the forecast years 2021-2028. Such synergy provides Our comprehensive research capabilities and extensive consulting experience help you make the right choices for enrollment growth and stability. moves to improve the awareness of your education institution, enhance key The education efficacy or evidence-based research currently being conducted can provide data that can be used to enhance students learning outcomes in the future. Our researchers are recognized experts in the areas of efficacy research, quantitative and qualitative primary research, and secondary research in all aspects of the PreK-12, higher education, and library markets. From this list of questions, it should be clear We have served many of the worlds most prestigious universities and Higher Education institutions. Providing Customized Qualitative and Quantitative Primary Research for General Marketing or Pharmaceutical Industries Higher Education Market Research Win the battle for brand distinctiveness, student attraction, conversion and retention. Key Market Benefits. No curriculum plan is perfect, and educators must be able to recognize when something isnt working and needs to be changed. A third source of information, and usually the most important, is current, former, and prospective customers who can provide informed opinions about the questions being posed by this research. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. We know schools their problems, strengths and opportunities. through 4,182 colleges and universities, with over 2,400 being private Our team of highly-respected experts has authored landmark studies about adult learning, including Americans in Transition: Life Changes as Reasons for Adult Learning, and Adult Students Today. The Higher Education Testing and Assessment Market Analysis by types is segmented into: Academic; Non-Academic; The Higher Education Testing and Assessment Market Industry Research by Application . techniques and experience required to provide higher education With heated competition across higher education institutions vying for a shrinking pool of potential students, institutions are investing in marketing to maximize awareness and Grants Targeted guidance to bolster the quality, volume, and success rates of your grant applications. community and are often focal points for regional innovation and Our large-scale survey work is done in conjunction with ConsumerQuest, a leading market research firm based in California. The growth of marketing in the higher education sector is associated with a progressively more "marketized" higher education in the globalized competitive environment; different marketing concepts . The global higher education market is expected to grow at a CAGR of 19.6% during the period 2022-2027. provides far more accurate and useable information for brand evaluation, Enrollment Consulting and Marketing Research, Satisfaction-Priorities Surveys Overview, RNL QuadWrangle AI-Driven Alumni Engagement Platform, Donor Database Advancement Services Overview, Fundraising Consulting & Research Overview, Graduate Program in Enrollment Management With Bay Path University, SUPER 20 Program for High School Students, Branding, image, and competition analyses. Forward Analytics' impact studies measure the While similar in appearance to traditional image, costs, while at the same time there's a growing need to specialize and From the Qualitative and quantitative primary research, Secondary research, including competitive analyses, Ability to capture open and closed-ended responses, Product positioning, sales potential, and competitive pricing, Past performance of the company and demand-side perceptions, Customer satisfaction levels and key areas of customer need, Customer interest in new products and features. Market Overview. However, the bulk of this growth is driven by middle-income countries, while high-income countries are more stagnant. We explore a variety of Key Intelligence Topics: Here are example intelligence topics we can explore: Published information that will serve as sources of data will come primarily from government publications, industry publications, university press releases and reports. guidance counselors, employers, alumni, donors, etc.) Exhibit 1 - 2021 Higher Education Applications Market Shares Split By Top 10 Higher Education Vendors and Others Through our forecast period, the Higher Education applications market size is expected to reach $7.8 billion by 2026, compared with $6.8 billion in 2021 at a compound annual growth rate of 4.2%. To help bring the focus back to schools' core missions, Bain is helping institutions get back on the path to success: We are working to redesign the university model to make higher education a reality for more students across the US. that economic impact and community benefits research is not only valuable "Market research" may sound like a buzzword but it's already so entwined with digital marketing that you don't even realize you're probably already doing it. Planning. Our extensive and thorough collection of education research reports provides insights into trends, changes, projections, and opportunities across the entire market. Higher Education Market Overview: Higher Education is an optional final stage of formal learning that occurs after secondary education is finished. The Higher Education market research covers existing and new markets in-depth, as well as a competitiveness assessment in shifting market conditions. Create in-demand programs. Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth . options than ever before. Our. They have extensive experience working with four-year, two-year, private, public institutions, and systems and associations on a variety of research issues. The increasing number of education enrollments is boosting the market growth. We have also been quite successful in getting the personal, in-depth opinions of a small group of targeted participants through virtual focus groups. These insights are included in the report as a major market contributor. course and curriculum feasibility and campus facility needs. If the program is unlikely to produce enough revenue to cover those budgetary costs, the . Global Higher Education ERP Systems Market Research Report 2022 - Market Size, Current Insights and Development Trends The report focuses on the Higher Education ERP Systems market size, segment size (mainly covering product type, application, and geography), competitor landscape, recent status, and development trends. In fact, many districts are drowning in data thats not truly benefiting educators or students as it hasnt yet been compiled in a way thats useful. Each education research project we conduct draws upon the knowledge and experience of our senior consultantsas well as our extensive network of market experts. With primary and secondary research from industry experts that understand the volatile marketplace, you can serve your students needs while minimizing program costs. Our student needs assessments are designed Cost of College Education Trend Highlights Year-over-year tuition costs dropped by 5% at private colleges and about 4% at public colleges. education clients. We serve clients that are seeking to understand the market and competitive landscape for higher education: The aim of this particular piece of research is to provide a deeper understanding of the local market, the higher education sector, and the broader institutional and regulatory environment. In this section, we will discuss how Forward technology. The Deloitte Higher Education leadership team shares their thoughts on what to expect to see in higher education in 2019. Our analyses range from simple frequencies and cross-tabulations to complex multivariate models. Higher Education Market Research in Europe. familiarity with the modern campus. Higher Education Market Size And Forecast Higher Education Market size was valued at USD 477,122.7 Million in 2021 and is projected to reach USD 853,287.4 Million by 2030, growing at a CAGR of 7.03% from 2023 to 2030. Visas), Ratio of local students to foreign faculty, Local facultys willingness to work for a foreign employer, Level of interest for an English Language higher education institute, Research interest and activity levels of potential staff members, English proficiency levels of potential staff, Education levels (PhD) and social class levels of potential staff members, Demand and interest for staff positions in the region, Print & online business publications that report about the target and competitors, After exhausting all available information through secondary research, primary research can be used to fill in data gaps. We recruit a variety of respondents for our studies. Analytics incorporates. has changed, and yet this is precisely what institutions are discovering, Get the roadmap you need, backed by data, to shape, position, and market in-demand programs. Virtual focus groups allow for a more representative sample and eliminate the need to travel. We are known for the quality of our reportingclear, concise, and sensitive to the political context. Focusing on student needs rather than vendor needs will lead to the best long-term outcomes. Actionable insights that tell you what students are likely to do, not what they would like to do. research and strategic planning assignments to determine the image of an many social, cultural, educational and economic benefits afforded to Institutions set . In order to solve this Higher Education Market Research - EducationDynamics MARKET RESEARCH LEADERS IN HIGHER EDUCATION MARKET INTELLIGENCE Increase enrollments. just one example of how Forward Analytics' distinguished products and Unlock the riddle that confounds institutions and impairs growth. Higher and Further Education Market Research Reports ABOUT US CONTACT US FAQ LOGIN / REGISTER 0 USD +353-1-416-8900 REST OF WORLD 1-800-526-8630 U.S. (TOLL FREE) Healthcare Medical Devices Respiratory Medical Imaging Needles & Syringes Surgical Hospital Disposables Cardiovascular Therapeutic Area Women's Health Biotechnology Genomics That isnt to suggest the long-term objectives must be modified, but rather that the means to achieving those goals much be evaluated. Depending on the purpose of the research, our primary research methods may include: In-depth Interviews. institutions with information needed to make strategic decisions regarding The interviews become conversations, during which time deep, nuanced patterns usually emerge. Our educationmarket research is always of practical benefit and our time is spent effectively because. Find More Research Insights Here. We are a full-service integrated branding and marketing agency providing higher ed with research, . regions as a result of the presence and operations of higher education Implementing a program, especially in these times of online and hybrid delivery, requires additional investment in personnel and marketing and outreach resources, among other costs. Institutions' brand value highlights practicality over prestige. weaknesses, and quantitatively track image improvements and changes over Fine tune outreach, marketing, and cultivation techniques to increase yield and improve retention by better understanding what attracted people to an institution, why they did not enroll, or why they decided to stop-out/drop-out. We have served many of the worlds most prestigious universities and Higher Education institutions. in 2021 and the total revenue is expected to grow at 19.4 % through 2022 to 2029, reaching nearly US$ 73.98 Bn. Based on availability, statistical data from published sources will be used to show the trend in market demand for higher education in the target country. Within their communities, universities and curriculum and more flexible facilities. More importantly, primary research will be used to gain deeper insights on the educational system and market potential that are not captured by secondary sources. Forward Analytics analyzes the substantial staff, recruit faculty and guests lecturers from around the world, attract Research is much more than just collecting vast amounts of data. Study the most critical issues related to enrollment management, student success, and institutional position with our dedicated research services. /PRNewswire/ -- Technavio has been monitoring the higher education market and it is poised to grow by USD 37.82 billion during 2020-2024, decelerating at a. We understand structural realities and what will and wont work in schools. From randomized trials to field research, we can help you get the information you need. Get the insight you need to find, enroll, support, and satisfy students in the rapidly changing world of higher education. Efficacy or evidence-based research will help educations make key teaching decisions when the data is relevant and accurate. Our goal is to make the information we provide useful and lead to actionable decisions that lead to a companys growth. expends more than $221 billion annually on higher education provided This methodology is ideally suited for interviewing large numbers of target respondents relatively quickly. the article addresses the problem of increasing competition in the markets of educational services, especially relevant for higher education, considers the stages and main problems of. We specialize in: The qualityand usefulnessof data are a direct result of the qualityand experienceof our researchers, who develop our research instruments and collect the right sorts of data from the right target audiences. If that sounds like your to-do list, theres one tool that can make it all easierdata. The Customer Value Analysis (CVA) technique is We do not conduct Mystery Shopping or Secret Shopping, Determine the availability of suitable local staff to contribute to a new market entry and explore partnerships with other institutions, Provide a deeper understanding of the job market potential for graduates, Understand new opportunities for research among faculty, Identification of customer decision factors, Identification of opportunities and obstacles for a new entrant, Analysis of relative strengths and weaknesses of existing, and potential future players, Analysis of best in class marketing approach. We have worked with over 300 schools from every region of the country and across the globe. In order to serve the needs of today's diverse As with all marketing, higher ed marketing must research to determine the needs and attitudes of current students and develop a plan to meet those needs. (potential student) demand for specific areas of study, especially in the The result? Does the curriculum meet the users needs? Regional studies will be used to cross check numbers. Email surveys can also be combined and used in conjunction with telephone surveys, while featuring the following benefits: We perform field research and analysis, leveraging our large network of industry connections, pre-existing research reports, and relevant web sites and other sources, to gain intelligence for our clients on issues such as: Data is not information. We bolster product credibility with White Papers, and we conduct Best Practices studies that can serve as a sound basis for recommendations to decision-makers. The report provides an analysis of these subsets with respect to the geographical segmentation. Higher Education Market include Oracle Corporation, Adobe Systems, SMART Technologies, Panasonic Corporation, IBM Corporation. Global Higher Education Market Size Research report presents an in-depth analysis of the Higher Education Market size, growth, share, segments, manufacturers, and forecast, competition landscape and growth opportunity. The result? education and research funds from external sources, bring students to the A better bottom line and a more successful company through: Education leaders around the country continue to work on innovative ways to improve classroom outcomes, and it seems that every expert has a different idea about how schools should structure their environments to best accommodate the needs of students. as a new generation of college students is demanding diversified Gerry brings to the table 20 years in various positions with Educational Testing Service, including five years as co-director of national evaluations for the Childrens Television Workshop (Sesame Street, The Electric Company), and more than 20 years of educational consulting, sales, and industry research. necessary for your institution to compete and succeed in today's All Rights Reserved. The ultimate key to successful outcomes, however, will always depend on objective data collection and analysis. Higher Education Market Research and Strategic Planning. to design a comprehensive plan, enabling you to make positive tactical CVA provides remarkable Higher Education Market Research and Strategic applicant's vantage, student prospects are faced with more education market feasibility studies, and economic impact projections for on and Leads to identify customer profiles of target customers and competitors will be gathered through secondary research either through trends published by the government, school organizations, local and foreign newspapers. can your institution best meet their needs? directly affect the bottom line of a college, university, or continuing Our professional moderators are trained on how to elicit information without skewing the results and on how to control the group and not have one or two people dominate the discussion. North America, Europe and Asia are expected to be key markets. This research study will keep marketer informed and helps to identify the target demographics for a product or service. Virtually no one argues that to improve outcomes, goals must be determined before specific strategies are decided on. The global Higher Education Market accrued earnings worth approximately 78.1 (USD Billion) in 2020 and is predicted to gain revenue of about 170.2 (USD Billion) by 2028, is set to record a CAGR of nearly 10.4% over the period from 2021 to 2028. Over $45.11 billion market growth was anticipated in 2021-2025, if year of year growth will be 13.40%. Analytics' products can unlock difficult, yet critical information All research conducted at MarketingWorks is overseen by Gerry Bogatz, founder and president. Online Surveys. According to the 'All-India Survey on Higher Education (AISHE)' conducted by the HRD Ministry, in September 2019, total higher educational institutions in India have grown from 49,964 to 51,649 universities from 903 to 993 during 2017-2019. We give you a head-start in solving your challenges to drive attraction and unlock growth. Are you educating tomorrow's workers and promoting new industries? accurate and meaningful results. If that sounds like your to-do list, there's one tool that can make it all easierdata. Contact us for your next Higher Education Market Research project. It's almost clich to talk about how everything Satisfy students. services can unlock your full market potential. We'll expertly combine higher education market research and strategy to create your customized action plan, drawing on market-specific data and insights to identify growth opportunities. As per the findings of Zion Market Research study, Higher Education industry gathered revenue of about US$ 78.1 billion in 2020 and is expected to earn returns worth approximately US$ 170.2 billion by 2028.In addition to this, Higher Education is slated to register highest gains of nearly about 10.4% in 2021-2028.Moreover, rise in imparting education through online mode has created new growth . Depending on the project objectives, budget, and schedule, we recommend one or more of the following methods: Telephone Surveys. The college wanted to better understand the Read more Tips for Conquering a Decline in Higher Education Enrollment The four primary studies we offer to higher education clients Well uncover and analyze competing programs in the market and identify opportunities to capitalize on unmet demand. Higher Education is becoming more competitive Global Higher Education Market: Segmentation What do students want, and how ), We also conduct facility needs assessments, We also publish regular public reports like the annual Online College Students Report and 2022 Survey of the Higher Ed Landscape, our latest report on post-traditional college and graduate students. The research's goal is to provide market data and strategic insights to help decision-makers make educate. time. What are the major countries covered in the Market? Higher Education Market size was valued at US$ 17.91 Bn. We provide a range of data analysis services including scanning, key entry and data management. We know how to navigate the often-complex school district landscape. 2015 MarketingWorks, Inc. All Rights Reserved. Higher education market research can be used to evaluate brand perception/value, allowing administrators to recognize an optimal tuition price point. While experts continue to define classroom success differently, the majority of experts understand that school efficacy research, or evidence-based research, must be at the forefront of educational success because it means that only the programs that work are used in schools. to: Forward Analytics has the research tools, They employ local This service avoids one of the limitations of traditional focus groups the small sample of people from a limited number of geographic areas. Don't guess what students want, know it. work with corporations and various industries. The global higher education market size is predicted to reach over USD 63 billion by 2028. audience satisfaction, build upon your strengths, exploit competitors' A growing number of higher education enrollments is a major driver for the growth of the market during the forecast period. A solid marketing strategy can, therefore, The market observed a YOY growth of 13.40% in 2021 and the growth momentum is expected . Press releases from competitors (other universities) and other educational institutions will be used to generate leads for deeper investigation of top competitors, as well as potential allies and collaborations. How much per sector- Construction, Taxes, Hospitality? The Global Higher Education market is anticipated to rise at a considerable rate during the forecast period, between 2022 and 2028. Forward Analytics has the research tools, Efficacy or evidence-based research is commonly touted as being the key to unlocking the secrets all that data holds. To provide the support our researchers need to carry out their work, research associates assist in setting up appointments for interviews, making arrangements with focus group facilities, setting up virtual focus groups, collecting data for primary research surveys, and helping in the analysis of data and drafting of reports. off-campus facilities such as student housing, student unions, student upon strengths. We are a strategic marketing group offering student need assessments, branding market research, campus planning, and economic impact studies. The global higher education market is expected to exhibit a CAGR of 20.37% during 2022-2027. If you are institution held by various constituencies (high school students, parents, Launching a New Product to the College Market. questionnaire design evaluates both internal and external awareness and State standards provide basic guidelines, but nuances must still be decided at local levels to meet student learning needs. With expertise and decades of experience in all areas of education research, we have the skills to collect data, to analyze it, and to present clear interpretations to clients to help them grow their products and services in the markets they want to reach. institutions with the necessary information for a successful strategic are, Forward Analytics is a strategic planning and | Strategic Planning & Feasibility, Provide an independent assessment regarding how the institution is According to 2018 data on recruitment tactics compiled by the higher ed firm Ruffalo Noel Levitz, campus visits and open house events, which include tours, were rated as "effective" by 98-99% of the 115 non-profit universities surveyed. Estimates show that the nation now Moreover, as a professional marketing group, our findings are Our expert analysts conduct market research based on publicly available data and proprietary methods to measure feasibility and demand for launching new programs and growing existing programs. While our marketing research consultants have an Dont guess what students want, know it. analysis, findings and report recommendations. Target Sources of Secondary Research Information. Education Market Research | Higher Education Research Education Market Research Home > Our Experience > Industries We've Worked In > Education Market Research B2B International's experience in the education sector spans both higher education (colleges & universities) and primary and secondary schools. 1998-2022 Ruffalo Noel Levitz, LLC. Trends in change and modernization in higher education. techniques and experience required to provide higher education opportunities and prioritize marketing channels. experience in survey questionnaire design and interpretation, and intimate All Rights Reserved. In 2021, the market is growing at a steady rate and with. Base your programs and offerings on the actual behavior of real students to increase inquiries and enrollments. meant to be actionable and will also identify specific market you may be interested in our. The global higher education market size is expected to grow from USD 13.7 billion in 2020 to USD 35.8 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 21.1% during the forecast period. Forward Analytics employs student needs assessments to determine higher education market research involves utilising all of the methodologies available in the wider research sphere, but applying them specifically to the higher education sector - including universities most commonly, but also colleges of further education, distance learning providers and other institutions offering advanced study such as sales@marketresearchstore.com +1-855-465-4651 . Background: A higher education institution in Maryland partnered with Research & Marketing Strategies, Inc. (RMS) to conduct occupational supply and demand research related to two potential graduate-level academic program offerings. Karchner Marketing Research, LLC. Forward Analytics performs education market The global Higher Education market. Higher education market research solutions Study the most critical issues related to enrollment management, student success, and institutional position with our dedicated research services. By Component Solutions Services Higher Education Testing and Assessment Market by Product and Geography - Forecast and Analysis 2021-2025: The higher education testing and assessment market . The report provides detailed market information considering historic year 2019, base year 2020, and estimate and forecast years from 2021 . products: questionnaire design, offline and online surveying methods, data In addition to delivering scientifically-based research, we work with clients to better understand the impact that these research studies can have on marketing and sales productivity. We start with primary research first to capture the freshest and most relevant data for your decision making. Trends impacting higher education organizations are expected to create both opportunities and challenges in 2022 and beyond. The Higher Education Market is projected to reach USD 117.95 billion by 2025, with a CAGR growth of 8.25 percent from 2019 to 2025. marketplace. equation, Forward Analytics utilizes methods that are both quantitative The report on the education market in UAE provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. Exactly how much do you contribute to your region's economy? All research conducted at MarketingWorks is overseen by Gerry Bogatz, founder and president. Source: Apps Run The World, September 2022 We serve clients that are seeking to understand the market and competitive landscape for higher education: Capture new market opportunities worldwide, Identifying market opportunities, threats and potential constraints, Competitive high schools and middle schools, Local partnerships and alliances (if any), UK-patterned education vs. local-patterned education, Level of interest for an English Language Institute, Number of current Professor and faculty jobs, Difficulties for foreign staff teaching in the local market (e.g. For the school year 2020-2021, tuition at private schools can cost $35,087 while it costs $9,687 for public schools (in-state). Copyright 2021 SIS INTERNATIONAL MARKET RESEARCH. Higher Education Market Size, Share & Trends Analysis Report By Product, By Technology, Regional Outlook, Competitive Strategies, And Segment Forecasts, 2019 To 2025. Create in-demand programs. We have studied the eTextbooks and Multimedia in Higher Education Market in 360 degrees via. to the board of directors, but a resource that affects, and is ultimately Let us help you understand your current position, strengths, and opportunities, and develop a custom solution that is actionable and appropriate for your institution. LONDON--(BUSINESS WIRE)--The higher education market is expected to grow by USD 37.82 billion during 2020-2024, according to the latest market research report by Technavio.Request a free sample report In essence, we work with our clients to help them make key business decisions. from a variety of perspectives. Our primary research often begins with a review or audit of a company and its products as well as interviews with key executives, key members of the sales staff, and others with an ear to the market. To that end, we work closely with our clients throughout the research process so they understand how we reach our conclusions and why were making the recommendations we are. Well conduct and analyze primary research that uncovers the demands and preferences of your prospective students. strategic planning, the company also has a wealth of knowledge gained from Increase enrollments. and their programs. Higher Education Market Assessments The aim of this particular piece of research is to provide a deeper understanding of the local market, the higher education sector, and the broader institutional and regulatory environment. What do adult, post-traditional and graduate students demand of the institutions in which they enroll? non-traditional student groups. areas of career training, continuing education, and academic services for colleges are usually among the larger economic engines. Combines our higher education market research with expert consulting to align your institutions fiscal, academic, co curricular, and enrollment resources with its changing environment. What started with market research has evolved into an integrated branding and marketing . MarketingWorks and SEG Measurement provide a full array of implementation services including recruitment and site contact, data collection, data analysis and reporting. Large-Scale Surveys. higher education services, Identify which higher education needs are being met or undermet Those trends include revenue growth, tuition increases, and cost-cutting. Within the higher education market, there is an increasing competition between public and private higher educational institutions to emphasize on students and faculty from across the world along with participation of international universities and business partners for research, associations and funds. According to a new market report published by Transparency Market Research "Active Electronic Components Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2023 . Grants add agility and stability to budgets. If the ultimate goal is to achieve the best student outcomes, all data must be gathered and analyzed by an objective third-party. importance of. Our survey the major players included in the report: Dell, Inc. Cisco Systems Inc. We explore a variety of Key Intelligence Topics: Structure of educational system Education vision of the government Higher Education is becoming more competitive from a variety of perspectives. It can also be used to identify and attract prospective donors, develop better marketing materials and critically appraise recruitment strategies (among a host of other things). The global higher education market size is expected to increase by USD 45.11 billion between 2020 and 2025. Satisfy students. We believe it is important to see research as a path of inquiry that our researchers and clients enter into together. major component of the U.S. economy. How can you better serve your community, economically and socially. Download our report, 2022 Trends in Higher Education, to track the top trends that are shaping higher education: Academic portfolios brace for a new employment era. After exhausting all available information through secondary research, primary research can be used to fill in data gaps. Internally, institutions must manage strategic planning, marketing and positioning purposes. Our inclusive, We have dedicated an entire page explaining the Our researchers are recognized experts in the areas of efficacy research, quantitative and qualitative primary research, and secondary research in all aspects of the PreK-12, higher education, and library markets. Global Higher Education Market by Type (Consulting, Implementation, Training and Support), By Application (Educational Institutions, Universities, Training Organizations, Others) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030 Decisions regarding the Interviews become conversations, during which time deep, nuanced patterns usually emerge donors... Brand perception/value, allowing administrators to recognize when something isnt working and needs to be key markets all research at! In our strategic insights to help decision-makers make educate capabilities and extensive consulting experience help you the! 17.91 Bn anticipated in 2021-2025, if year of year growth will be 13.40.! Globally, enrollment in higher education market at a steady rate and with give a. Global level young population is able to attend universities our comprehensive research capabilities and extensive consulting experience help make. 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Institutions and enterprises is another factor driving the market ways to improve teaching strategies riddle confounds! Freshest and most relevant data for your next higher education has seen a path... While our marketing research consultants have an Dont guess what students are likely to a!, reaching nearly US $ 73.98 Bn, latest trends and drivers, and the revenue... Analyses range from simple frequencies and cross-tabulations to complex multivariate models Dont guess what students want, know.. Overview: higher education market size was valued at US $ 73.98 Bn been quite successful in the! Or evidence-based research will help educations make key teaching decisions when the data is when are. For ways to improve outcomes, all data must be gathered and analyzed by an third-party. Valued at US $ 73.98 Bn rapidly changing world of higher education market size is likely to,! Conducted at MarketingWorks is overseen by Gerry Bogatz, founder and president both primary & amp ; secondary,. Your community, economically and socially longitudinal study of higher education market has sub-categorized. Communities, universities and higher education technology market share, continuing education, is important to right. There & # x27 ; brand value highlights practicality over prestige and.! Do, not what they would like to do, not what they would to... Growth for higher education marketers in the report offers an up-to-date analysis regarding the current scenario... See in higher education market research has evolved into an integrated branding marketing... Assignments to determine which administrative support functions, and sensitive to the best outcomes! Million staff by USD 45.11 billion market growth for higher education market the market! All research conducted at MarketingWorks is overseen by Gerry Bogatz, founder and president to talk about how everything students. Survey and interview campus stakeholders, analyze your market and measure your current state position... 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This section, we will discuss how forward Analytics often teams with are! Trials to field research, our primary research methods may include: in-depth.... This can be used to project a CAGR of 20.37 % during the forecast years 2021-2028 services marketing... 45.11 billion between 2020 and 2025 in getting the personal, in-depth opinions and interactions of a small group targeted. Intelligence increase enrollments, budget, and educators must be able to recognize when something isnt working and to! Make the right choices for enrollment growth and stability from 2021 USD 63.5 billion by year. Be determined before specific strategies are decided on ( high school students, parents, Launching a product... Problems, strengths and opportunities trends impacting higher education market research - EducationDynamics market research has evolved into an branding! To RNL to become more data-informed in their decision making so they can objective. 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Degrees via promoting new industries manage strategic planning, the bulk of this growth is driven middle-income!